Katrina Markoff & Vosges Haut-Chocolat
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Case Details:
Case Code : LDEN056
Case Length : 18 Pages
Period : 1995-2008
Pub Date : 2009
Teaching Note :Not Available
Organization : Vosges Haute-Chocolat
Industry : Confectionary
Countries : US; Global
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Excerpts
Background Note
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Markoff came from a family of successful small business owners. Her father was a restaurateur and antique dealer while her mother ran a hazardous waste removal business. Her grandfather owned a janitorial supply company and her uncle ran a home furnishings mail-order catalog business...
Incorporation and Growth of Vosges
Markoff quit the job at her uncle's company to create something distinctive in culinary arts, as she realized that she wanted to put the culinary skills she had learnt to good use...
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The Secret of Success
Ever since Markoff started Vosges in 1998, the company has been growing, and expanding not only in the chocolate sector, but also in clothing, ice cream, wedding cakes, and accessories...
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Looking Ahead
According to an industry study, organic chocolates were the largest growing snack segment in the US. Organic chocolates recorded a 49 percent increase in sales in 2006 as sales totaled US$70.8 million.
As the market for good organic chocolates was growing, Markoff decided to launch her own range of organic products. She released new organic chocolate bars that contained mushroom and walnut. Though it required heavy investment, Markoff wanted to make a difference by going green... |
Exhibits
Exhibit I: A Brief Profile of Katrina Markoff
Exhibit II: The Gourmet Chocolate Industry
Exhibit III: Vosges Haute-Chocolat's Mission Statement
Exhibit IV: Vosges Haute-Chocolat Collection
Exhibit V: Most Expensive Chocolates in the World
Exhibit VI: Views from Vosges Haute-Chocolat Stores
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